# Aquatots Business Description

Aquatots is a specialist baby and child swimming school operating across multiple venues in the UK, with their head office in South Croydon. They serve families with babies from as young as 10 weeks old through to children aged approximately 7 years, offering a comprehensive, progressive swimming programme spanning 29 developmental levels.

The business distinguishes itself through a holistic approach to water education that extends well beyond basic swimming instruction. Their curriculum encompasses water confidence building, water safety fundamentals, and advanced skills including snorkelling, rescue techniques, and underwater scooter training. This progressive structure allows children to develop at their own pace whilst building genuine competency and confidence in aquatic environments.

What sets Aquatots apart is their recognition that swimming is a "gift for life"—they position water proficiency not merely as a recreational skill but as essential life knowledge. With their lessons integrated into over 4,000 families' weekly routines, they've established themselves as a trusted name in the early years swimming sector.

Their business model is flexible and accessible, offering multiple venue options with both weekday and weekend class availability to accommodate diverse family schedules. Beyond lessons, Aquatots extends their offering through a dedicated online swim store stocking specialist equipment for babies, toddlers, and children, plus educational content including "Aquatots Skills at Home" videos that reinforce learning outside formal lessons.

The company actively recruits swimming teachers, indicating expansion and commitment to maintaining quality instruction standards.